WE FACE A THOUSAND IMPOSSIBLE EXPECTATIONS EVERY TIME WE GET DRESSED.

Be sexy. Be professional. Stand out. Blend in. And, smile!

So we try. We spend hours searching for an outfit that feels right amidst these insane expectations, only to realize it’ll disintegrate, shrink, sag, or pill after a few washes. Why?

Big brands are in it for big bucks — they make single-season trends with disposable fabrics, using marketing that makes us feel like we’re not fun enough, pretty enough, or thin enough until we get the newest trend, straight from the sweatshop.

We're calling bullsh*t. 

Women deserve clothes that look good, feel good, and last. Pieces that fit well and wear well, 24/7. A wardrobe that makes life easier, not harder. So that’s what we’re creating.

We start with custom-made, luxury-quality fabrics — blends of natural and synthetic fibers that are comfortable, machine washable, and lab-tested to last hundreds of washes. Every style is battle-tested for real life, by a group of testers who represent our diverse community.

We’re thinking of everything so you don’t have to — because you shouldn’t have to.

 

 

PROCESS

These captions will change with the photo on the right, explaining a bit about the process. Will take new photos. Will hit on smart design, quality fabrics, fitting and testing, USA manufacturing, packaging.

 

SUSTAINABILITY

We've worked in fashion for a collective 18 years — using organic cotton, hemp, recycled poly, and even deadstock fabrics. Now, we're using an in-house blend of natural and synthetic fibers called EasyLux©, designed specifically to address two of the biggest environmental issues in the fashion industry today.

REDUCING WASTE

For us, the #1 metric of sustainability is, "will it last?"  We're tired of cheap, disintegrating fabrics that need replacing year after year — it's a waste of resources and energy. We created EasyLux© fabric to be the most durable, anti-pilling, and long-lasting casual-wear fabric ever made. We're also conscious of design, making sure everything we create is timeless.

LAUNDERING LESS

Research shows a majority of the energy use, air pollution, and solid waste associated with fashion is created after we buy our clothes — yep, in the laundry. We incorporate naturally anti-microbial silver into our Effortlux© fabric, meaning it won’t stink after wearing, and you can wash 3x less than usual. Save water, reduce your CO2 impact, and preserve the garment even longer.

 

TEAM

We're inspired by what women need for real life — easy, polished pieces for AM to PM. Our story dates back to high school — you can read more about our roots on the blog!

KRISTIN GLENN

FOUNDER

Kristin is the founder and voice of Seamly. She started the company from her bedroom in Boulder, CO in 2013, sewing most pieces herself and gaining a deep appreciation for the art (and engineering) of sewing. Read more here.

ASHLIE KODSY

DESIGNER

Kristin is the founder and voice of Seamly. She started the company from her bedroom in Boulder, CO in 2013, sewing most pieces herself and gaining a deep appreciation for the art (and engineering) of sewing. Read more here.

ERICA MURPHY

OPERATIONS

Kristin is the founder and voice of Seamly. She started the company from her bedroom in Boulder, CO in 2013, sewing most pieces herself and gaining a deep appreciation for the art (and engineering) of sewing. Read more here.